Total False Recall

It has been claimed that a recent Opinium poll suggested there was a 10 point Conservative lead in 2017, meaning their sample was not representative.

It did not. This article also discusses the problem of false recall.

What the poll said

Opinium conducted a survey of 2,003 UK adults, on 20th — 22nd November 2019. This poll was part of Opinium’s regular survey series for The



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Anthony B. Masters

Anthony B. Masters


This blog looks at the use of statistics in Britain and beyond. It is written by RSS Statistical Ambassador and Chartered Statistician @anthonybmasters.