The author Richard Seymour wrote in The Guardian about the polling industry, claiming that research companies do not ‘measure’ public opinion.

This article examines Seymour’s various claims.

“A 2% lead”?

Seymour’s screed begins with noting the differences in recent polls:

Looking at the BBC’s poll tracker, the last time a poll estimated a 2-point Labour lead was by Opinium, at the start of July. What…