The author Richard Seymour wrote in The Guardian about the polling industry, claiming that research companies do not ‘measure’ public opinion.
This article examines Seymour’s various claims.
“A 2% lead”?
Seymour’s screed begins with noting the differences in recent polls:
One gives the Tories a 10-point lead, another gives Labour a 2% lead.
Looking at the BBC’s poll tracker, the last time a poll estimated a 2-point Labour lead was by Opinium, at the start of July. What…