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The Middle Option

Anthony B. Masters
3 min readAug 24, 2019

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In a report by Onward, a conservative campaign group, it was claimed:

Voters (at a ratio of nearly 2-to-1) wanting a society that “focuses on giving people more security” (65%), rather than one that “focuses on giving people more freedom” (35%).

This article looks at the polling behind that claim.

Onward… to the data tables

Hanbury Strategy conducted their poll of 4,984 GB adults, between 21st and 28th June 2019. This meta-data is taken from the data tables, which differs what is written in the Onward report and on the Hanbury website.

Respondents were found using mobile app adverts. This survey was sponsored by Onward.

The question asked was:

Below are several pairs of statements. For each set of options, could you say where you own view lies on a scale. The closer you move the slider towards the more you agree with it.

Option A: I would rather live in a society that focuses on giving people more freedom

Option B: I would rather live in a society that focuses on giving people more security

People answering the survey used a slider to give responses between 0 (favouring Option A) and 100 (favouring Option B).

Hanbury Strategy asked people to use a 101-point scale for this question. (Image: Hanbury Strategy)

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Anthony B. Masters
Anthony B. Masters

Written by Anthony B. Masters

This blog looks at the use of statistics in Britain and beyond. It is written by RSS Statistical Ambassador and Chartered Statistician @anthonybmasters.

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