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The Methods of Qriously and Number Cruncher Politics
What methods did these two companies use?
Previously, I wrote a summary of the different methods used by ten market and social research companies.
This article focuses on the two companies who conducted a single poll each during the 2019 election campaign: Qriously and Number Cruncher Politics.
Two companies
This section looks at the different methods used by the two companies.
Qriously
Survey mode: Internet river (ads in mobile applications)
Target population: United Kingdom (all adults)
Weightings: Age, gender, region, constituency type, and education level.
Turnout model: Self-reported turnout likelihood of 9/10 or 10/10.
Vote intention question:
If the election were held today, who would you vote for in your local constituency?
Respondents are offered the Scottish National Party and Plaid Cymru, if they live in Scotland or Wales, respectively. If the Brexit Party is not standing in the constituency, people are additionally asked:
If the Brexit Party does not stand in your constituency, who would you vote for?
Those who are not eligible or not registered to vote are removed.
