Sky News and Social Media Surveys
Sky News used a Twitter ‘poll’ in their reporting, as ITV continue.
5 min readSep 8, 2020
On the Bank Holiday, writer Matt Chorley (Times Radio) started some surveys on Twitter. The results of this social media survey were the subject of a Sky News online article. Later, a Sky News journalist said this Twitter survey was “a poll by Times Radio”.
This article discusses self-selection bias and reporting guidance. Broadcasters should follow Market Research Society guidance: do not report on self-selecting surveys.