Sky News and Social Media Surveys

Sky News used a Twitter ‘poll’ in their reporting, as ITV continue.

On the Bank Holiday, writer Matt Chorley (Times Radio) started some surveys on Twitter. The results of this social media survey were the subject of a Sky News online article. Later, a Sky News journalist said this Twitter survey was “a poll by Times Radio”.

This article discusses self-selection bias and reporting guidance. Broadcasters should follow Market Research Society guidance: do not report on self-selecting surveys.