Sex, Surveys and Self-Selection

In short

Self-selection: It is a clickable website survey: only those who saw the survey could answer, and it is entirely a person’s choice whether to click and respond.
No controls: There is no way to ensure only women answered this survey.
Study design: There is no reason given for why four word phrases were chosen. The article cites no prior research for popular phrases.


The Daily Star regularly runs clickable surveys on its website. These surveys are not the equivalent of polls run by professional market research companies.

Study design

Even if the survey were representative, there would still be many questions about study design.



This blog looks at the use of statistics in Britain and beyond. It is written by RSS Statistical Ambassador and Chartered Statistician @anthonybmasters.

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