Prompts and Political Polling

In survey research, how people answer questions can depend on how those questions are worded, what order the questions appear, and what response options are offered.

This article looks at polling performance in the recent European Elections and the different methods employed by UK polling companies.

Overestimation of the Brexit Party

Nigel Farage, leader of the Brexit Party, suggested there was an “establishment attempt to suppress the truth” — after YouGov had the Brexit Party in their secondary…