NRS Social Grade and Class

How do market research companies allocate people?

In The Guardian, Ash Sarkar (Novara Media) argued that using social grades to “decry Labour’s loss of the working class is completely and utterly flawed”, and “fraff” (nonsense).

The article considers the social grade system used by market research companies.

How NRS Social Grades work

In the National Readership Survey, households are allocated a social grade based on the occupation on the household’s chief…