ITV and Social Media Surveys

In their online news articles, ITV include the results from Twitter surveys.

Due to self-selection bias, these surveys are not proper measures of opinion. We cannot use these surveys to infer the views of the public. Broadcasters should avoid citing social media surveys.

The many problems of social media surveys

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Anthony B. Masters

Anthony B. Masters

This blog looks at the use of statistics in Britain and beyond. It is written by RSS Statistical Ambassador and Chartered Statistician @anthonybmasters.