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Cheesed off
A claimed survey about cheese choices gives a processed answer.
FoodHub, a takeaway delivery service, claim cheese slices are Britain’s favourite cheese. Different outlets laundered the assertion: including Indy100, Mail Online, and the Metro.
Their press release only says it is a “nationwide poll by us”. Yet, the FoodHub post contains no information about survey methods.
It fails to describe the sample size, target population, or sampling procedure. Some articles state the survey was of 2,000 Brits, but the press release does not say this. Neither does it detail the question wording, order, or response options. The fieldwork period and weights are unknown. There are no data tables.
To reiterate: there is no information on methods. Niente. Nada. Nothing.
From the wording, we can presume these figures come from a survey of FoodHub app users. Such a sampling frame can give low-quality survey estimates. The methods by which these statistics arise are key for assessing empirical claims.
