Bald assertions and search results

No, the ‘study’ does not show Prince William is the “world’s sexiest bald man”.

All that glitters is not gold. News websites claimed a study suggested Prince William is the “world’s sexiest bald man”. There were news articles on The Sun, Daily Mirror, and indy100 websites.

A cosmetics firm typed names of bald male celebrities and ‘sexy’ into Google. A person counted the number of search results.